Position Summary

NIKE Inc. is the world's leading designer, marketer, NIKE Inc. is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories.

Founded by Bill Bowerman and Phil Knight in 1972, Nike has grown over the last 50 years into one of the most valuable, most loved and most emulated brands in the world, singular in its ability to create cultural conversation within the world of sports and fashion and far beyond.

Nike's mission is to bring inspiration and innovation to every athlete* in the world; a mission expressed every day through product design, digital and physical retail consumer experiences, and brand communications.

Initiative is Nike's and Jordan brands media agency of record for EMEA, responsible for strategy, integrated media planning and activation, measurement, and data & technology services across 34 countries. Kinesso partners with Initiative to create best in class solutions for Nike.

Partnering with Nike is an extraordinary opportunity requiring extraordinary talent.
Our vision is to build the best integrated team connecting brand and performance to deliver best in class outcomes. The Nike Initiative EMEA team will be a highly diverse team, attracting the sharpest emerging and established media experts across all disciplines in the industry. With the chance to grow and do great work people all over the region will see, admire, and respond to.

*If you have a body, you are an athlete.

We are KINESSO!

KINESSO is IPG Mediabrands' technology-driven performance marketing agency that drives digital growth for our agency partners UM and Initiative as well as direct clients. We turn 'action' into 'results' for our clients, using our unique capabilities in optimization, analytics, AI and experimentation.

KINESSO has brought together the strengths of what used to be Matterkind, Reprise and Kinesso under one collective entity that delivers the best digital and data experience and operation in the market. We have extensive offerings in performance marketing, data and technology. Kinesso has more than 6,000 employees in more than 60 countries.

Performance Agency

With a club of more than 160 specialists with a passion for the digital profession, we build the best results every day for our clients, such as Dyson, Nike, Jumbo, Landal Greenparks, Plus & Amazon. Performance marketing is in our blood, but of course we also specialize in Brand campaigns, in which we collaborate with our sister labels Initiative, Yune and UM.

Key Responsibilities

As Associate, Paid Search, you will have responsibility for:

• Make changes in campaigns based on advice from Mentor on pacing, optimization, and campaign development as needed.
• Optimize, and maintain paid search campaigns for clients.
• Understand client goals and how to maximize those measures of success through tactical strategies and technologies.
• Analyse & report data on a weekly/bi-weekly/monthly & ad-hoc basis.
• Implement SEM best practices.
• Keep abreast of industry news and support the development of POVs to communicate relevant updates to client.
• Execute testing across campaign variables that create client-specific insight and feed future successions of testing.
• Proactive optimization efforts and identify testing opportunities.
• Assist manager with compiling search plan.
• Maintain and optimize client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis.
• Campaign & budget management including optimizations.

Desired Skills & Experience

• Some SEM/PPC experience, preferably with agencies, experience web analytics and SEO a big plus
• Extensive knowledge of Microsoft Excel.
• Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical.
• Excellent writing and communication skills Excellent quantitative and qualitative analysis skills.
• Strong working understanding of the SEM industry, including major players and supporting technology (bid management tools (SA360, Marin/Kenshoo), AdWords, and Microsoft Ads).
• Technical background a plus (conversion tagging, FTP, HTML, etc.).
• Proven ability to understand high-level client goals and how they translate into media tactics when applied via online technologies.
• Firm grasp of how to test marketing tactics and achieve performance metrics.
• Experience working on enterprise level PPC accounts with large budgets ($1m+) preferred.
• Expert ability in keyword research, ad copy writing, landing page optimization, and bid management.