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Matt Wallaert
Matt Wallaert
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Manager - Ad Ops - Midwest



United States
Posted on Thursday, September 7, 2023

Business Overview

At Kinesso, we believe in the power of connection – connected data, connected identity, and connected ecosystems. In a marketing and advertising world held back by disconnections, we build open and flexible solutions that play well with others and solve real marketing problems for brands and agencies. We do it with our market-leading identity and patented technologies, creating solutions that are responsible to people and that perform for brands. Matterkind is the company within Kinesso focused on activating addressable marketing. Matterkind’s approach is to put the audience at the forefront of everything we do, creating marketing that is relevant for people while still delivering results for brands. This is something Matterkind calls conscious marketing, and we believe it should be the only kind of marketing. We also believe you can be conscious and kind while delivering outcomes, which is why we create intentional, high-performance marketing that delivers guaranteed outcomes and results without risk.

Position Summary

Ad Operations serves as the platform experts that support the activation and execution of digital ad campaigns. The candidate will act as the liaison between media counterparts and provides strategic and consultative guidance around ad-technology and marketing-technology alternatives and solutions to support client relationships; acts as data implementation experts and manages data governance. The candidate will evaluate new and existing ad technology and/or vendors and serve as the solutions expert in matching client and agency objectives/measurement to ad-technology solutions. The candidate will interface with multiple clients and/or media agency teams to provide desired solutions/outcomes.


· Manages and administers digital media campaigns and clients, including all appropriate tagging for many different clients; ensures internal deadlines/implementation are met for successful campaign execution.

· Provides day-to-day guidance and ensures team is knowledgeable and capable of accurate campaign set up

· Manages and administers tracking implementation and reporting

· Serves as the primary point-of-contact for external ad operations vendors/hosting sites/creative agencies for all online advertising technical issues that affect tracking, implementation, data discrepancies or reporting.

· Acts as decision maker in troubleshooting issues.

· Ensures tags are confirmed to have a Data Protection Agreement (DPA) and comply with regulations (e.g., considered GDPR/CCPA compliant)

· Provides day-to-day supervision to a team including reviewing work, coaching on performance, coordinating activities, checking on quality and work progress; generally managing within one account, or multiple small accounts

Required Skills & Experience

· Ability to anticipate, recognize, and clearly define problems using various techniques to systematically analyse, weigh alternatives and propose solutions

· Ability to assess and rank issues and tasks in order of importance for taking action

· Knowledge of technology or measurement ad tech solutions, including platforms

· Previous experience managing existing business relationships, partnerships, and alliances internally and/or externally

· Anticipates, recognizes and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions

· Kinesso does not require candidate to have a college degree

Desired Skills & Experience

· Team building and leadership skills to manage up/down/laterally; ability to navigate and be effective with multiple personalities

· Experience seeking and curating new business relationships and/or solutions; developing solutions using new or existing processes

· Previous experience developing, coaching, and mentoring team members preferred

We See You

We embrace diversity, and our responsibility to maintain an inclusive environment is core to our culture and values. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers, and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together..

When you join Mediabrands, you join a global community and are valued for who you are – your lived experiences, the contributions you make, and the distinct perspectives you bring. Here, what you think and who you are is just as important as what you do. As we recruit, we are dedicated to looking beyond what a resume can show. If you think you’d be a great addition to the team but don’t have the exact experience or skills, we encourage you to apply and share your unique background with us. We see you at Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email hidden].

About Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website:

Salary Range
$80,000$90,000 USD