Ideas42 is a design and research lab that uses behavioral economics to address complex social problems. Ideas42 was established in 2008 by Sendhil Mullainathan of Harvard University, Antoinette Schoar of the Massachusetts Institute of Technology, Simeon Djankov, then of the International Finance Corporation (IFC) of the World Bank Group, Eldar Shafir of Princeton University, Jeffrey Kling of the Brookings Institution, and Michael Kremer of Harvard University. At Ideas42, we look at everything – including our own internal processes – through a behavioral lens. We approach our work with a spirit of generosity, but we retain a sense of playfulness that helps to drive our creativity. As individuals, we are tenacious and rigorous, and take shared responsibility for the organization’s success. Perhaps most importantly, we do good, striving every day to improve the lives of people all over the world.