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Matt Wallaert
Matt Wallaert
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Healthy Roots Dolls
Healthy Roots Dolls

Healthy Roots Dolls is a toy company that creates dolls and storybooks that empower young girls and represent the beauty of our diversity. 65% of the world’s population has curly/wavy hair. In 2016, Dove conducted a study and found that only 4 out of 10 girls love their curls. Toys impact how we think, act, and perceive ourselves. So when girls can’t find dolls that look like them, it negatively impacts their self esteem. That’s why we created Zoe, the first Healthy Roots doll. We go beyond just painting a doll brown. We create an educational play experience with curl care.
Detroit, MI, USA
Founded in 2014
healthyrootsdolls.com
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