Job Description -Digital and Social Lead

Role Title: Digital and Social Lead

Location: Mumbai & Kolkata

About the Organization

Capgemini partners with companies to transform and manage their businesses by unlocking the value of technology. At Capgemini, we are driven by a shared purpose: Unleashing human energy through technology for an inclusive and sustainable future.

As a leading strategic partner to companies around the world, we have leveraged technology to enable business transformation for more than 50 years. We address the entire breadth of business needs, from strategy and design to managing operations. To do this, we draw on deep industry expertise and a command of the fast-evolving fields of cloud, data artificial intelligence, connectivity, software, digital engineering, and platforms

Job Responsibilities:

• Ability to work as a program manager with diverse teams spread across marketing, support functions and key business stakeholders.
• Understand the overall digital landscape of the organization as well as that of key competitors.
• Works as part of a team to negotiate new deals, extensions, and ad-hoc service aspects.
• Proactively develop and implement efficiency improvements.
• Involvement in the creation of own area business plan
• Delegate to achieve business goals.
• Respond to client requests in nonstandard situations, investigating all the possibilities for a solution.
• Have a reasonable understanding of issues in managing a global business.
• Development and implementation innovations
• Bring the latest industry best practices into action.

Experience:

• Atleast 10 years’ experience of working with standard content management systems, viz. Drupal, Wordpress, AEM
• Strong background in content management, content layout, UI/UX principles (might not have worked)
• Hands on knowledge of analytic tools: Google Analytics, Omniture, WebTrends, Piano etc.
• Hands on knowledge of SEO tools such as Google Keyword Planner, Google Webmaster Tools, Moz etc.
• Understanding of web and social traffic, and ability to draw traffic statistics, analytics, and data modelling.
• Hands on knowledge of marketing automation
• Advanced knowledge in using the Microsoft Office suite with excellent Excel and PowerPoint skills.
• A strong understanding and enthusiasm for consulting, digital, innovation, and technology domains.
• At least 3 years’ experience in handling team/similar role

Job Description

Your primary role will be to help set the direction and own the data-driven marketing approach along with the marketing team. You will play a crucial role in leading projects and services from their initial conception to successful implementation and will be a people manager for 2-3 people

Skills (competencies)