Marketing Operations Business Development Leader
Capgemini
Capgemini’s Connected Marketing Operations practice sells and delivers Marketing Operations services to its top clients. Our portfolio of services is focused on delivering the latest and best in Content Operations, Campaign Services and Performance Marketing solutions to drive marketing and sales outcomes for the clients.
We are looking for a results-oriented go to marketing operations domain expert for driving sales and new client acquisition in the UK & European countries. If you are driven by hyper growth challenge and love to wow the clients with your innovative solutions, then this is just the right leadership role for you!
Roles and Responsibilities:
- Go to Market and Sales Activation
- Define go-to-market/business development plan for acquiring new clients and execute the plan in collaboration with Capgemini sales and account development teams.
- Drive end to end presales activities, including prospect identification, pitch creation, proposal submission, pricing and making client presentations, throughout the sales cycle and leading up to deal closure.
- Collaborate with the UK/Europe Head of GTM and presales teams throughout the client acquisition cycle.
- Be responsible for achieving bookings and sales targets for Marketing Operations European market.
- Solutioning and Transformation Projects
- Work alongside the solutions team, to design solutions, pricing and delivery models and participate in client pitches and various sales actions to close the deal.
- Set up and drive short term P&C/Advisory/Transformation projects and manage client relationships.
- Offer Development and Thought Leadership:
- Develop value proposition on various marketing topics from our extensive portfolio, such as: Content Services, Campaign Management and Marketing Analytics, etc. for various clients & prospects.
- Develop thought leadership and POVs to position the offer with internal and external audience.
- Translate strategic discoveries, research, and workshop outcomes into external facing narratives, strategy briefs, and roadmaps for our clients and delivery teams.
- Develop industry network connections and influence analyst bodies to drive positioning studies and outcomes.
- People & Stakeholder Management
- Be the face of the Connected Marketing Operations offering within the UK & Europe region and develop strong internal and external relationships.
- Lead a small team of Digital Marketing consultants based in Europe focused on delivering transformation projects and go to market actions.
- Manage senior leadership interactions, reporting and presentations etc.
- Domain Skills Requirement:
- Domain expertise in Marketing Operations or Digital Marketing is a must have.
- Sound understanding of the mar-tech platforms, especially Adobe and Salesforce.
- Skills Required
- A proven track record of driving portfolio growth through active selling & pitching activities leading to bookings and revenue outcomes for related Digital Marketing solutions.
- A solid prospecting background to include proposition building or leading the RFP process – experience of driving development of USD 5 million pipeline (minimum) or experience of having supported large scale deals.
- 5+ years working in a large or global matrix organization preferably with a B2C brand(s) in Consumer Products, Retail.
- 5+ years’ working knowledge marketing and digital marketing from either a delivery perspective or from client or agency side.
- Bachelor’s Degree - preferably in Business Administration, Interactive Marketing, Strategic Marketing.
- A creative individual able to identify challenges and generate innovative marketing ideas for the client from your own knowledge of marketing operational challenges.
- Excellent communication skills with strong client facing experience.
- Confident self-starter who can develop and build strong relationships with internal and external parties.
- Continuous learner who is willing to learn and remains open to new ideas and thinking.
Life at Capgemini
Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer:
- Flexible work
- Healthcare including dental, vision, mental health, and well-being programs
- Financial well-being programs such as 401(k) and Employee Share Ownership Plan
- Paid time off and paid holidays
- Paid parental leave
- Family building benefits like adoption assistance, surrogacy, and cryopreservation
- Social well-being benefits like subsidized back-up child/elder care and tutoring
- Mentoring, coaching and learning programs
- Employee Resource Groups
- Disaster Relief
About Capgemini
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to
engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2024 global revenues of €22.1 billion.
Get the future you want | www.capgemini.com
Disclaimer
Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.
This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.
Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.
Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.
Click the following link for more information on your rights as an Applicant http://www.capgemini.com/resources/equal-employment-opportunity-is-the-law
Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Capgemini.