Application Consultants understand the client business process, current and future, and map it to the technologies being used, giving a demarcation of what can be achieved through a standard implementation and what would need customizations or extensions to be done to the application. They may functionally customize the application, partner with application developers to design application enhancements and extensions, and work with business users to implement process changes.

This role has a leading responsibility in projects with strong client exposure, and are able to interact with CXO level clients. Actively contributing to internal knowledge development on a global business level and proactively coach teams is another major role. Individual support or lead bids, operate at director level in major client organizations, and master one or more business/industry domains. ​Individual is responsible for functional guidance over the whole project or application life cycle and must leverage relationships with colleagues, partners and clients to build thought leadership and conceptualize new offerings.​