Job Description

• Strong knowledge on Marketo Administration - Ability to understand, implement solutions using Marketo - Munchkin tracking code and key settings.
• Ability to audit, better understanding of transactional vs promotional setup
• Good understanding of data, web-development - includes responsive web-pages, Email templates. Strong knowledge on JS and APIs
• Better understanding of analytics - Website Tracking, Multi-Channel Interactions, External Tracking setup etc

Primary Skills:

• Strong knowledge on B2B and CRM integrations
• Understanding the client strategies and providing/suggesting the better/optimised solutions based on client requirements. Enables the solution to address the agreed business and technical requirements.
• Identify new opportunities and nurture the sales pipeline with the goal to accelerate qualified prospects and drive revenue
• Good knowledge on Nurture Programs, Lead Generations, Progressive Profiling, Lead Scoring strategies. Ability to suggest clients
• Understanding the B2C and B2B differences and ability to setup integrate multi-channel communications. Experience in both B2C and B2B marketing and will have at least 5+ years of hands-on experience building digital marketing programs that fuel a direct-to-consumer and business-to-business sales pipeline.
• Ability to guide/lead the team members or similar experience preferred
• Provides written documents and verbal presentations for each client to guide the creation of new marketing plans and strategies
• Works within the client's budget to produce effective promotional materials and advertising opportunities
• Establishes marketing tracking methods to help each client evaluate performance over time
• Good with either Java Scripting or Velocity Scripting, HTML/CSS
• Good to have End user training capability on Marketo or any similar marketing tools.

Secondary Skills:

• Certifications - Marketo Certified Expert(or any similar certification - mandatory)
• Certifications - Marketo Certified Associate (optional/not mandate)
• Strong knowledge on B2 skillsets + addition to that strong knowledge on Events setup, running Webinars
• Strong knowledge on Subscription Centers - Managing preferences