Job Description

• Should have hands on experience in Adobe Target and would be responsible for helping to deliver and improve the end customer experience across client’s digital channels, leveraging Adobe Target Platform
• Experience in digital marketing, should have thorough working knowledge of Adobe Target with minimum 2-4 years of hands-on consulting and implementation experience
• Knowledge of overall Adobe Experience cloud solution and framework
• Experience in leading Adobe Analytic simple implementation across Web, mobile, and apps
• Develop reports and Dashboards to meet clients’ needs in Adobe Analytics and Target Advice on testing protocols and practices to ensure testing needs are met.
• Experience in creating experience activities, A/B , multi variate testing & Experimentation testing
• Experience in recommendations activities & Automated Personalization
• Technical expertise on Adobe Target with hands-on use cases implementing experience.
• JavaScript, HTML, CSS knowledge required

Primary Skills

• Experience in digital marketing, should have thorough working knowledge of Adobe Target with minimum 2-4 years of hands-on consulting and implementation experience
• Knowledge of overall Adobe Experience cloud solution and framework
• Experience in leading Adobe Analytic simple implementation across Web, mobile, and apps
• Develop reports and Dashboards to meet clients’ needs in Adobe Analytics and Target Advice on testing protocols and practices to ensure testing needs are met.
• Experience in creating experience activities, A/B , multi variate testing & Experimentation testing
• Experience in recommendations activities & Automated Personalization
• Technical expertise on Adobe Target with hands-on use cases implementing experience.
• JavaScript, HTML, CSS knowledge required
• Integration of Target with sites and Analytics tools
• Debug, troubleshoot, and fix the configuration and integration issues.
• Good communication & interpersonal skills
• Good to have understanding / exposure to cross product integration (i.e. Target – Campaign, Target – AAM etc..)
• Good to have experience in solution design, RFP and client interactions

Secondary Skills

• Data visualization experience: workspace, report builder, PowerBi, and tableau, Optimizely experience & Google analytics
• Experience with agile methodologies: Scrum
• Mobile tagging experience