GET THE FUTURE YOU WANT!

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.

YOUR ROLE

Capgemini is looking for a Content Marketing Leader to shape our global content marketing and publishing program for the Financial Services business. You'll work with experienced industry professionals, subject matter experts and marketers to develop insightful articles, points-of-views, reports and client stories in collaboration with a network of writers and in-house designers. Serving as our editor-in-chief, you will assist with content planning, creation (greater focus on narrative/editing), publishing (print and digital) and content operations. You should have a working understanding of the financial services, technology and a passion for good storytelling. Your goal is to align our marketing content with business objectives and oversee its execution.

YOUR PROFILE

• Serve as editor/publisher for development of financial services industry content designed for business and technology leaders of global financial institutions. Media and industry influencers are a key secondary audiences
• Define key content assets and team roles for writing, editing and publishing.
• Partner with subject matter experts, marketing and digital leads to build an editorial calendar that supports our business and positioning objectives.
• Build a team of writers (mostly external) with diverse skills and knowledge of key areas of banking, capital markets, insurance and asset management.
• Supervise a content operations manager and designers demonstrating a hands-on approach, capable of both leading and actively participating in content creation.
• Develop an annual marketing editorial plan and thematic calendar, linked to deliverables throughout the year.
• Ensure a consistent tone and brand across all content and target audiences, while continuously analyzing content performance to enhance the impact of our messaging
• Collaborate cross-functionally to deliver on our content marketing strategy.
• Experience in content marketing with working knowledge of how to engage key audiences with distinct points-of-view for business development purposes.
• Ability to work one-on-one with subject matter experts from concept to launch
• Ability to create engaging stories and campaigns that showcase trends, outcomes and customer success

ABOUT CAPGEMINI

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 350,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.

Get the future you want | www.capgemini.com.