Campaign Management | 3 to 5 years | Mumbai
Capgemini
Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.
Job Description
Job Description:
- Hands on experience on Marketing automation tool.
- Should be able to handle and deploy email campaigns. Hands-on experience on CRM and automation tools.
- Good understanding of Digital Marketing and its formats, especially for email marketing and social channels.
- Should be well versed with HTML from the execution perspective.
- Work with Onshore Marketing Managers to define metrics; measure, track, analyze and regularly report on the effectiveness of overall campaign performance.
- Define and implement new marketing automation methodologies that will maximize efficiency.
- Effectively collaborate with Clients.
- Creative thinking and analytical problem solving.
Primary Skills:
- Undertake Salesforce, Pardot marketing database clean-up for accounts to enrich & update their data and its integrity.
- Develop and executes campaigns for account-based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application – having taken the time to understand the campaign objectives.
Secondary Skills:
- Strong client-service orientation.
- Ability to manage projects to successful completion, multi-task, and work within tight deadlines.
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fuelled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.