Job Description

• Develop and implement integrated marketing automation solutions using Salesforce Marketing Cloud platform

• Collaborate with cross-functional teams to design and deliver solutions that meet business requirements

• Develop and maintain Salesforce Marketing Cloud integrations with external systems, data sources, and APIs

• Define and implement data integration strategies for importing and exporting data into/out of Salesforce Marketing Cloud

• Develop and implement responsive, dynamic, and personalized email templates and landing pages

• Ensure data quality and maintain data governance standards by building and managing Data Extensions, Segments, and Smart Capture Forms

• Analyze and interpret campaign performance metrics, providing insights and recommendations for optimization

• Stay up-to-date with the latest Salesforce Marketing Cloud features, releases, and trends in digital marketing and email marketing

Primary Skills

• Minimum of 3 years of experience in Salesforce Marketing Cloud development and implementation

• Strong experience in developing responsive email templates and landing pages

• Experience and knowledge in Salesforce Marketing Cloud's various modules such as Email Studio, Journey Builder, Mobile Studio, Advertising Studio, and Social Studio

• Strong experience in Salesforce Marketing Cloud Interactions and APIs, AMPscript, SSJS, and SQL

• Proficient in HTML, CSS, and JavaScript/jQuery

• Familiarity with marketing automation, CRM systems, and sales and marketing processes

• Excellent problem-solving skills and attention to detail

Secondary Skills

• Strong written and verbal communication, project management, and collaboration skills