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Marketing/Advertising Business Development Lead - Financial Services Digital Marketing



Marketing & Communications, Accounting & Finance, Sales & Business Development
United States
Posted on Tuesday, June 4, 2024

Title: Marketing/Advertising Business Development Lead - Financial Services Digital Marketing
Location: Jersey City, NJ


This position prioritizes hunting new logos selling Digital Marketing Agency Services to new Capgemini Financial Services customers.

Role will focus on selling services within our digital marketing strategy and execution, creative design and development, complex CRM program, email and advertising campaign, and media buying offerings.

The role is eligible for an aggressive Sales Commission Plan designed to reward top achievers’ performance.


  • Identify growth opportunities and proactively initiate customer conversations.
  • Invest in creating deep relationships and high levels of intimacy with targeted Financial Services customers and prospects.
  • Leverage knowledge of Financial Services industry trends and customer challenges to develop and deliver compelling value propositions.
  • Monitor competitors to provide competitive analysis, strategies and tactics, and have the ability to be creative and agile in response to any driven challenges.
  • Partner and work with the digital marketing agency pursuit team to deliver winning proposals.
  • Quantitatively size and prioritize opportunities, with a focus on right fit and scale for the Digital Marketing Agency.
  • Lead and/or supply to client RFP/RFIs, including proposal and presentation development, solutions, scoping and contracts.
  • Develop and lead a sales pipeline of 3-4X sales quota.

Required Skills:

  • 5+- years’ experience in selling digital advertising and marketing services in a model where the agency supplies project-based and fully-managed services.
  • Experience with the consultative sales approach in analyzing challenges of potential customers and conveying return on investment and TCO concepts to CXO level management.
  • High comfort level proposing and forming relationships with C-suite executives.
  • Excellent oral and written communication skills & outstanding presentation skills.
  • Significant experience in targeted account sales strategies.
  • Ability to work in a global organizational and service delivery environment.
  • Demonstrated commitment to stay abreast of industry trends and technical advancements within the industry sectors and enterprise markets.
  • Experience with Sales pipeline reporting, forecasting and CRM tools.
  • Ability to travel 25%, primarily but not limited to the specified NA region.

Life at Capgemini:
Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer:

  • Flexible work
  • Healthcare including dental, vision, mental health, and well-being programs
  • Financial well-being programs such as 401(k) and Employee Share Ownership Plan
  • Paid time off and paid holidays
  • Paid parental leave
  • Family building benefits like adoption assistance, surrogacy, and cryopreservation
  • Social well-being benefits like subsidized back-up child/elder care and tutoring
  • Mentoring, coaching and learning programs
  • Employee Resource Groups
  • Disaster Relief

About Capgemini:
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.

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Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.
This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.
Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.

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